meta-title

As an SEO expert, I understand that the on-site SEO is a big part (and the most important aspect) of any SEO campaign. Meta title is one of the most strategic location for putting your target keywords. Correlation research has shown that using keywords in Meta title can improve your website rankings. One of the common questions I often get relating to Meta titles is this – How do I create a meta title when I want to optimize for more than one keyword? This is the email I got from one of my new clients yesterday on this subject. The email read something along these lines (changed company and client’s name)  –

I am targeting 2 keywords on a single page and have come up with the following Meta title  –

<title> XYZ Company. SEO Service in Malaysia, SEO Report Malaysia.  </title>

I am targeting the following two keywords –

  • SEO service in Malaysia
  • SEO report Malaysia

Does the above title look good? Are my keywords properly placed? Does Google treat commas as separators for the keywords?

Thanks!

In the above example, the title is using separators like full-stop and commas. This is not right. Google doesn’t treat commas or full-stops as separators. Full-stops and commas can be used to craft a grammatically correct title which makes sense to humans but is not the appropriate way to separate two keywords. Using pipes (|) or (-) is a better way to separate two keywords. Some people also use a colon. Colon (:) can be used to expand on your title.  The text following a colon is considered to be a subtitle or an expansion of the preceding keyword.

So when you are trying to separate keywords, use a pipe or a hyphen. A pipe is more desirable than using a hyphen as a pipe has smaller pixel width.

It is recommended that you do not target a lot of keywords on a single page. That makes it incredibly hard to optimize a page well for all the keywords. However, if the keywords are closely related to one another, then you can, of course, target them on the same page. Following the example in the email above, the two keywords – ‘SEO service in Malaysia’ and ‘SEO report Malaysia’ are closely related and can be targeted on the same page. The best way to make Meta title for this page would be to reduce word count by minimizing keyword repetition and by arranging words in such a manner so that it makes sense to humans.

So if you have to make a meta title reflecting two keywords – SEO service in Malaysia and  SEO report Malaysia; then you can craft a meta title like –

SEO Services And SEO Reports In Malaysia | XYZ Company (55 Characters)

This meta title places the keywords towards the front of the Meta title which improves the optimization. It also reduces the size of the Meta title to an acceptable limit which will not be truncated by Google.

You can also use a longer version of the above meta title; something along these lines –

Search Engine Optimization Services And SEO Reports In Malaysia | XYZ Company (78 characters)

As you can see, this Title contains the acronym as well as the expanded form of SEO. So the page would rank higher if someone uses ‘search engine optimization’ in their search phrase.  This title will serve for people use full-form (‘search engine optimization’) as well as the shortened version (SEO).

A part of this Meta title may get truncated by Google but the good thing is that our target keyword(s) are towards the beginning of the Title and so they will not be removed.

Keeping up with changes in SEO is time-consuming. Focus on growing your business while we take care of SEO and help with the growth. Feel free to reach us if you have any questions or if you would like to work with us in setting up an effective SEO campaign.

dustinworthington (Custom)

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blog outreaching

Perhaps the most valuable and cost-efficient method to get good quality backlinks is via blog and content outreach. We have been doing outreach for our clients and have seen good results with it. Outreach is a simple process and there is no much science to it. You get a good content, approach an influencer (a blogger with a good following and good website metrics like domain authority, good backlinks, good trust flow, etc.) and offer to publish your content in exchange for a link. It’s that simple… Or is it? Click to continue…

seo_quote_measure_success

Keyword, keyword rankings, keyword density. Sounds familiar? If you have to do anything with SEO, and you have not been living under a rock for the last decade, you are sure to know these terms. Now you may ask – ‘Hey Adi? What’s wrong with this? Why did you take the time to write a post against such an established convention?‘. And I will politely say – ‘Well Sir, it is 2016, and I thought I would give you a wake-up call just in case you have been napping still.

To understand where I am coming from, you got to go back in time. The year is 2008. Ranking for keywords is downright comfortable and not that complicated. The idea of ranking is as simple as 1-2-3 – (1) research a “keyword” that you think is relevant to your business; (2) write website content with proper “keyword density”; and (3) start blasting links using the selected “keyword” as your anchor text. As is evident, 2008 required a “keyword-centric SEO approach”.

This keyword-centric approach no longer works. Fixating on ‘keyword’ is not a good approach in SEO these days and here is why –

Click to continue…

Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work.

Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile friendly for quite some time. Now they have decided to take it to the next level.

Google uses more than 200 ranking signals to determine how to rank pages. The mobile friendliness of a website is going to be a significant one. As it stands now, there are no penalties for not having a mobile friendly website. However, a site that is designed for mobile devices will rank higher than one that is not optimized for mobiles. It’s definitely a good idea for website owners to make the necessary changes if they don’t want to suffer their ranking to suffer.

This change is expected to affect searches made on mobiles worldwide. It will help users get more relevant and higher quality search results that are optimized for their devices. The update will affect only mobile search results – searches that are done from tablets or smart phones. Searches that are conducted on laptops and desktops will still remain the same.

Google has already started using information from indexed apps as one of the ranking factors for users who have signed in using their Google profile. Consequently, users may find more content from indexed apps on their search results.

Click to continue…