Content marketing is one of those things you see big brands doing these days. There are lot of guides and posts talking about how brands can reach their target audience through right content marketing.That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing, when applied to their small business website, can do wonders and provide them a leverage in their internet marketing efforts, particularly SEO. Let’s talk about how content marketing can work for your small business and what more should you know about it.
Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and more small business owners turn to a digital marketing agencies for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization and social SEO. As the idea of digital marketing and its components is increasing, the small business owners are focusing more and more on just one or a few components of the digital marketing and not the digital marketing as a whole. Over the last year, I have seen small business owners focusing only on social media optimization, PPC, review optimization and reputation building. Since SEO takes consistent effort and patience, most digital marketing agencies are focusing their effort on other components of digital marketing and not on SEO. As a result, the small business owners are developing a tendency to not focus much on SEO.
Does Google Adwords Impact Organic SEO Rankings?
To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients.
The primary source of traffic for most of the websites is search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters.
SEO is the art of optimizing website for better search engine rankings. The aim of a SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need to pay special attention to your SEO plan. You need to ensure that you have a plan that encompasses all aspects of SEO – right from audience discovery to goal conversion.
If you have been running a SEO campaign for some time and have not been seeing ROI, here are few easy tips that can help revive your SEO campaign –