Post image for Good SEO Vs. Bad SEO – A Good SEO Preaches What Is Right

Today I came across a website that was in a real messed-up situation, from SEO perspective. The webmaster was constantly falling off in Google rankings. His website's search engine visibility has been going downhill since August 2013. "Even after working on the website for so long, my SEO company was unable to get it back in rankings" – he said.

On evaluating the website, I found that it had a heck lot of unnatural backlinks pointing to it, we are talking in volumes of over 5,000 per month. On talking to the client about this, he confirmed that it was indeed what he signed up for with another SEO company. I informed him that such an unnatural count and poor quality of backlinks is dangerous and talked about how the other SEO company cheated him and is responsible for the website's current standing. He said that they didn't cheat him and it was the client who demanded high volume of links over small quantity of links. He emphasized that he needed to rank fast.

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Post image for Still Ignoring Image ALT tags? Use Them Now

They say – 'A picture is worth a thousand words'. This is true! But is it from a SEO perspective? Not really. While carefully placed images can increase conversion and make the page look better, it doesn't benefit SEO as such. Search Engines cannot easily crawl and understand the images. This makes it quite impossible for a search engine to rank a website for relevant keywords if the website only has a few images and not enough text content. This is where Image ALT tags can help. 

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Post image for Infographic: User-Generated Content & It’s Relevance In SEO

We all know the relevance of fresh and unique content in SEO. This is applicable to all website types – E-Commerce, blogs, services websites, catalog websites and others. We covered how we can use customer feedback as content in the previous post which you can read here – Using Customer Feedback As User-Generated Content. This comes in handy for the websites that deal with products that are sold/listed on various other online stores. Since the product description and specifications would be same on all the websites, it makes it hard for the webmasters to ensure originality and uniqueness in the content. User-generated content can prove immensely useful in such cases.

To emphasize how user-generated content is wonderfully relevant in SEO, we have created an infographic that summarizes and educates about user-generated content. So with further ado, here is the infographic –

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Post image for Using Customer Feedback As User-Generated Content In SEO

We have already covered how user feedback can help improve ROI of a SEO campaign. If you haven't already read that post, I would recommend that you read it now (read the post here – Using User Feedback To Improve SEO ROI). The idea promoted by the post was to collect as much feedback from your visitors as possible. The post also emphasized to provide a fair opportunity for your website visitors to send you a feedback at any stage of their visit. This feedback was then to be used for improving visitors' usage experience on your website and facilitate easy conversion. The collected feedback is employed as a tool to understand the usability issues of the website and provide better customer experience. 

The collected feedback can also be used for improving the website's credibility and SEO by using the feedback as user-generated content. This post shall talk about how to use customer feedback as user-generated content on your website and how this can help a website's SEO. 

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